Question
Read the Case Study on Edcomb Metals available in this coursepack. You are acting as a consultant to Mr. Alex Tereszcuk in the comparison of
Read the Case Study on Edcomb Metals available in this coursepack.
You are acting as a consultant to Mr. Alex Tereszcuk in the comparison of the four alternatives he is considering.
You may want to develop a regression model to evaluate the performance of the delivery drivers using the available data. Consider using a stepwise method (available in StatTools) to create the model.
Deliverable:
Prepare a letter to your client with your views and recommendations on the decision to be made.
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
