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Read the Case study (Proctor & Gamble) and answer the following: 1. In your own words, summarize what went RIGHT or WRONG in this case?


Read the  Case study (Proctor & Gamble) and answer the following: 

1. In your own words, summarize what went RIGHT or WRONG in this case? 

2. Describe the Project Management process and practices used in this case?  

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1In this case Procter Gamble went wrong by not doing enough research on the Chinese market before en... blur-text-image

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