Read the case study: RFRUITZONE INDIA LIMITED and try to find answers to the following assignment questions to discuss in class:

1. Has the management decision problem been defined appropriately?
2. Critique the overall research plan prepared by IMI?
3. Is the exploratory research plan prepared by IMI appropriate?
4. Identify the appropriate areas of exploration for the next exploratory stage. AS MANAGERS, ACCORDING TO THE CASE, LET'S IDENTIFY ANSWERS TO THE FOLLOWING RELEVANT QUESTIONS FOR LAUNCHING SUGARCANE JUICE: 4.1.What is it that consumers like about fruit juices, and what drivers consumers' consumption, buying, and preference for a specific juice? 4.2.Is there a willingness to buy packed sugarcane juice in the market? 4.3. What are the expectations from the packed sugarcane juice? 4.4 Which form of packaging will consumers prefer? Why can it be relevant? 4.5. What is the target segment for sugarcane juice? 4.6. What are the taste variants in sugarcane juice that customers prefer?

5. As Preeti, what would you do?

6. What should be the objectives for Preeti?

7. What are the decisions that she would need to take?

8. What seem to be the key elements in this decision problem?

9. What is the process of thinking about the decision problem? What decisions can be made?

10. What conceptual frameworks could define the decision problem(s)?