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Read the case study, Spectrum - The Spawn of Time Warner Cable and Charter Communications - Navigates Challenges from Cord Cutting and Mobile Competition on

  1. Read the case study, Spectrum - The Spawn of Time Warner Cable and Charter Communications - Navigates Challenges from Cord Cutting and Mobile Competition on pages 473-491 in Baye and Prince (2022).
  2. Review theBusiness Brief Guidelines.
  3. On page 498 of Baye and Prince (2022), read Memo 13.
  4. Write a 1- to 2-page business brief that includes:
    • Opening: Provide an overview of the memo itself to inform the reader what the outline will encompass.
    • Calculate the industry concentration using the file named Marketshare.xls(Note: Page 209 begins the Measures of Industry Concentration)
    • Then calculate the post-merger concentration.
      • Marketshare.xlsxDownload Marketshare.xlsx
    • Compare and contrast the pre-merger and post-merger concentrations providing differences..

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