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Read the Chapman's Ice Cream portion of the article, Through fire, divorce and cancer, businesses turn setbacks into success from the Globe and Mail, June
- Read the Chapman's Ice Cream portion of the article, "Through fire, divorce and cancer, businesses turn setbacks into success" from the Globe and Mail, June 3, 2013 (updated April 11, 2018) (NOTE - you are only required to read the highlighted section)
- What peril caused the loss? (1 mark)
- From the article, give an example of how the company prioritized cost of risk versus peace of mind as pre-loss objectives (5 marks)
- After the loss, Chapman's had several post-loss objectives. Using specific examples from the article, discuss three post-loss objectives that concerned Chapman's Ice Cream (9 marks)
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