Read the chapter opener about Caron Proschan and her company, Simply Gum. Proschan used some of the tools introduced in this chapter to make capital investment decisions.

1. What are some of the management tools she could have used to evaluate her investment decision?

2. What information does she need to use the tools that are identified in your answer to part 1?

3. What are some of the advantages and disadvantages of each tool identified in your answer to part 1?