Read the "Designing a Customer Value-Driven Marketing Strategy and Plan" section of your textbook on pages 10-13, with a focus on the various ways companies can create customer value through the five (5) different marketing management orientations.

1. Apply the Marketing Management Orientations to your experience/knowledge of a restaurant. Identify the restaurant, then discuss how each marketing management orientation could be applied at this company. For each type of marketing management orientation, list at least 3-6 areas areas of focus or ideas that would illustrate the use of each marketing management orientation, and describe how value is created through this marketing management orientation.

2. Discuss which of the marketing management orientations do you think the restaurant that you selected actually uses today?

Use the Canvas online text submission or upload a Word document or PDF to submit your work. A completed example of this assignment is below for reference.

Marketing Management Orientations	Apply to Restaurant: _______________________
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept

Objective: Demonstrate understanding and application of the Marketing Management Orientations, which will later help you understand how successful companies use the marketing mix variables. This exercise allows students to apply concepts to their own experiences.

EXAMPLE

Marketing Management Orientations	Apply to Restaurant: McDonald's
Production Concept	Employee training to have a fast, consistent, fresh production line. Point 2 Point 3 Your explanation of why your bullet points demonstrate the Production concept.
Product Concept	Build a better Big Mac - better recipes, better ingredients, better proportions of ingredients, better flavor Point 2 Point 3 Point 4 Your explanation of why your bullet points demonstrate the Production concept.
Selling Concept	Find health conscious potential new customers and try to get them to buy salads Point 2 Point 3 Your explanation of why your bullet points demonstrate the Production concept.
Marketing Concept	Speed and convenience are a priority for McDonalds' customers Point 2 Point 3 Point 5 Point 6 Your explanation of why your bullet points demonstrate the Production concept.
Societal Marketing Concept	Getting rid of plastic straws Point 2 Point 3 Point 5 Point 6 Your explanation of why your bullet points demonstrate the Production concept.

2. McDonald's takes a Market Concept approach because...