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Read the directions and complete the following Crisis Communication Analysis section below: The crisis management team oversees the function of crisis communication. In your company,

Read the directions and complete the following Crisis Communication Analysis section below:

The crisis management team oversees the function of crisis communication. In your company, think about how they should communicate about a crisisboth externally and internally. Think about the questions below as you make your crisis communication plan.

Please first give a thorough description answering questions below for a "general" crisis for any company.

Then give a thorough "specific" crisis plan for the company Johnson and Johnson answering the questions below.

Question Description
1. CRISIS COMMUNICATION ANALYSIS
1. When a crisis hits, how long should it take the company to communicate internally and externally about the crisis?
2. Who should be the spokesperson during a crisis?

3. What communication methods should they use

both internally and externally?

4. How should their communications be received? And what effect should it have on the crisis itself?
5. When they communicate on social media, how should people respond to their communication?

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