Question
Read the directions and complete the following Crisis Communication Analysis section below: The crisis management team oversees the function of crisis communication. In your company,
Read the directions and complete the following Crisis Communication Analysis section below:
The crisis management team oversees the function of crisis communication. In your company, think about how they should communicate about a crisisboth externally and internally. Think about the questions below as you make your crisis communication plan.
Please first give a thorough description answering questions below for a "general" crisis for any company.
Then give a thorough "specific" crisis plan for the company Johnson and Johnson answering the questions below.
Question | Description |
1. CRISIS COMMUNICATION ANALYSIS | |
1. When a crisis hits, how long should it take the company to communicate internally and externally about the crisis? | |
2. Who should be the spokesperson during a crisis? | |
3. What communication methods should they use both internally and externally? | |
4. How should their communications be received? And what effect should it have on the crisis itself? | |
5. When they communicate on social media, how should people respond to their communication? |
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