Read the document attached about news releases. Then, write a news release delivering bad news from one of the two scenarios presented below:

Scenario 1: Your company needs to recall a product because of a production problem. Make up the name of the company and product, specifying the problem in the recall message.

Scenario 2: Your company is replacing the CEO of your company due to unethical practices. Make up the name of the company and situation, specifying the problem in the public relations release. **Check for examples of how companies handle a high official leaving a company for unethical practices. Remember the displacement affects all stakeholders such as employees, advertisers and more. Reputation management is key.

Tips on delivering a bad news message: Bad News Messages - BUS 212.docx

How to write a news/press release:

http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/