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Read the Exubera and Nice case at this link: https://www.coursehero.com/u/file/192540913/Exubera-and-Nice-Casepdf/ Then provide a response to these questions. Assume you are applying for the Director of
Read the Exubera and Nice case at this link:
https://www.coursehero.com/u/file/192540913/Exubera-and-Nice-Casepdf/
Then provide a response to these questions.
Assume you are applying for the Director of Customer Discovery role at Pfizer. Make a thorough memo to the senior executive at Pfizer with the following information:
- The lessons learned from the Pfizer Exubera case.
- What do you think Pfizer should have done differently?
- Who you would want to talk to for customer discovery? Describe the specific medical and demographic characteristics of three customers you would like to talk to.
- List three questions you would ask as part of the customer discovery.
- For your team customer discovery interviews, who do you foresee that you will interview?
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