Read the Eye on Price Gouging. Why is it inefficient to stop Mr. Shepperson from selling his generators? . . . It is inefficient to stop Mr. Shepperson from selling his generators because O A. without Mr. Shepperson's generators, the marginal benefit of generators is less than the marginal cost O B. without Mr. Shepperson's generators, other suppliers will price gouge O C. the increase in demand for generators as a result of the hurricane means that with no change in price, a shortage of generators exists, and the marginal benefit of generators is greater than the marginal cost O D. without Mr. Shepperson's generators, the marginal benefit of generators is zero