Read the following and carefully and answer all the questions that follows

The form versus function debate applies in many arenas, including marketing. Some marketers believe product performance is the be all and end all. Other marketers maintain that the look, feel and other design elements of products are what really make the difference. Consider the different means of differentiating products and services.

i. Which differentiation means would have the most impact in your product choices? (10Marks)

ii. Discuss three brands that excel on a number of these different means of differentiation? (20Marks)