Read the following article about the problem of vaccine hesitancy and conduct any additional research you deem appropriate (remember this is an assignment about customer behaviour, not about the problem of vaccine hesitancy in itself):

'We're Running Out of Time to Tackle COVID-19 Vaccine Hesitancy'

Answer the following question:

How might campaigners use concepts about customer attitudes and motivational processes in their efforts to reduce the problem of vaccine hesitancy among members of the public?