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Read the following article. How do you transform a legacy brand? https://cronkitenewslab.com/broadcast/2020/12/10/ny1-spectrum-vision-americas-biggest-local-news-market/ The 500 describing the following: What were the key takeaways from this

Read the following article.

How do you transform a legacy brand?

https://cronkitenewslab.com/broadcast/2020/12/10/ny1-spectrum-vision-americas-biggest-local-news-market/

 

The 500 describing the following:

  1. What were the key takeaways from this article?
  2. If you were managing a media organization, identify a strategy that would maintain your loyal audience while fostering a sense of innovation in your organization?  Be specific in your description
  3. Identify potential challenges to your strategy
  4. How will you address those challenges

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Transforming a legacy brand It involves revitalizing its image messaging and positioning to appeal to a new generation of consumers Steps to follow while transforming a legacy brand 1 Understand the b... blur-text-image

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