1. Read the following article https://www.nytimes.com/2018/11/23/business/economy/columbia-sportswear-trump-trade-war.html
2. In what ways does the tariff war between the US and China have on US apparel brands such as Columbia Sportswear? (Consider marketing aspects such as pricing and supply chain.) What are the intended and unintended consequences of this war for American apparel brands?
3. How does Columbia react to such policy changes related to tariffs? How do they conduct "tariff engineering"?
4. If you were the new global marketing management hire at Columbia Sportswear in charge of launching foreign sales and manufacturing, what would be your strategy to navigate through this tariff war?