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Read the following articles regarding Starbucks' push to incorporate mobile integration and digital innovations. Then consider the follow up questions below. Starbucks Aims for More
Read the following articles regarding Starbucks' push to incorporate mobile integration and digital innovations. Then consider the follow up questions below.
- Starbucks Aims for More Mobile Orders (foundhere(Links to an external site.)) https://www.proquest.com/docview/2016020582?parentSessionId=YoWTk3APrtpf9WRTG%2BgnozsoCiZYmeB%2FK%2FmxUKc5LFM%3D&pq-origsite=summon&accountid=27313
- Starbucks closes online store to focus on in-person experience (foundhere(Links to an external site.)) https://bi-gale-com.portal.lib.fit.edu/essentials/article/GALE%7CA507615330?u=melb26933&sid=summon
- Starbucks' mobile order push meets resistance from ritual seekers(Links to an external site.) https://web-s-ebscohost-com.portal.lib.fit.edu/ehost/detail/detail?vid=0&sid=0ee3c1c5-2948-49ca-96e0-2f290a3d76f8%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=44820813&db=bth
- Starbucks is a tech company: Why the coffee giant is investing heavily in digital innovation(Links to an external site.) https://web-s-ebscohost-com.portal.lib.fit.edu/ehost/detail/detail?vid=0&sid=8aecad46-8530-4bdf-9b95-03f52c613bfd%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=36525674&db=bth
Answer the questions that address the following:
- What is Starbucks' business strategy?
- How has technology helped Starbucks compete?
- What challenges do they face going forward?
- What upcoming technologies should Starbucks integrate into their business?
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