Read the following articles regarding Starbucks' push to incorporate mobile integration and digital innovations. Then consider the follow up questions below.

• Starbucks Aims for More Mobile Orders (foundhere(Links to an external site.)) https://www.proquest.com/docview/2016020582?parentSessionId=YoWTk3APrtpf9WRTG%2BgnozsoCiZYmeB%2FK%2FmxUKc5LFM%3D&pq-origsite=summon&accountid=27313
• Starbucks closes online store to focus on in-person experience (foundhere(Links to an external site.)) https://bi-gale-com.portal.lib.fit.edu/essentials/article/GALE%7CA507615330?u=melb26933&sid=summon
• Starbucks' mobile order push meets resistance from ritual seekers(Links to an external site.) https://web-s-ebscohost-com.portal.lib.fit.edu/ehost/detail/detail?vid=0&sid=0ee3c1c5-2948-49ca-96e0-2f290a3d76f8%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=44820813&db=bth
• Starbucks is a tech company: Why the coffee giant is investing heavily in digital innovation(Links to an external site.) https://web-s-ebscohost-com.portal.lib.fit.edu/ehost/detail/detail?vid=0&sid=8aecad46-8530-4bdf-9b95-03f52c613bfd%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=36525674&db=bth

Answer the questions that address the following:

• What is Starbucks' business strategy?
• How has technology helped Starbucks compete?
• What challenges do they face going forward?
• What upcoming technologies should Starbucks integrate into their business?