Read the following case and then answer the following: a) conduct an external analysis (5 Opportunities and 5 Threats) and an internal analysis (5 Strengths and 5 Weaknesses) b) Facebook has three competitors in the case, rank them according to the degree of threats and justify your ranking Case Study Headquartered in Mento Park, California, Facebook is the largest social media network in the world, with over 1.3 billion current active users of its website. Facebook ended 2014 with record numbers: a total of 890 million users, 745 million daily active mobile users, and $3,851 million in revenue. Facebook's revenues from advertising totaled $3.6 billion, and $257 million in collected payments and other fees. The company spent 29 percent of its revenue dollars on research and development (R&D) in 2014, and spent a record $1,831 billion on purchasing new property and equipment. Facebook launched its audience network in 2014, which allowed advertisers to run their Facebook ads on third-party mobile applications. Then in 2015, Facebook unveiled its own mobile advertising distributor, similar to rival Twitter's MoPub aimed at attracting more business. CEO Mark Zukerberg spent much of early 2015 personally traveling the world, to India, Latin America, Africa, Jakarta, and elsewhere, meeting with groups who petition their governments for internet access. Given that Facebook wants to grow globally, Mr. Zukerberg describes his travels as "really cool" He wants to aggressively help phone companies build Internet connections globally. Only about half of Facebook's revenues currently come from outside the United States and Canada. Reportedly, more than 10 percent of Facebook accounts are fake. Internal issues Vision and mission Facebook's mission statement is "to give people the power to share and make the world more open and connected" Although Facebook does not have an explicit vision statement, Zuckerberg mentions three items that reveal his desire for the company: "(1) stay connected with friends and family. (2) discover what is going on in the world, and (3) share and express what matters to the individual." Organizational Structure