Read the following case study and answer ALL 3 questions below.

The University of Nairobi, based in the south of England, has gained an excellent reputation for its postgraduate courses. As a result, in recent years the University has attracted a large number of international postgraduate students. The fees paid by these students make an important contribution to the Universitys annual budgeted income. To support the recruitment of international students, the University has established a small department to promote its courses overseas and to liaise with education institutions in key countries.

However, this year there has been a noticeable reduction in the number of applications from international students. The University authorities are unsure if this is because of the global economic downturn, or if there are other factors causing this reduction. They have decided to conduct research to investigate how studying at the University of Nairobi is now perceived by potential students and by key groups of opinion formers, such as education bodies and major employers. It has commissioned quantitative research to be carried out in the 3 countries which have, until now, represented the largest international markets for the University (China, Russia and Brazil).

Your research agency, which has offices in each of the target countries, has won the contract for the project. The agency proposes to carry out a phase of desk research in order to inform the development of a questionnaire. It will then conduct a telephone survey using CATI (computer-assisted telephone interviewing), with each office taking responsibility for carrying out the fieldwork in its own country. The results will then be fed back to the agencys central office in London for analysis. The University has given a deadline of 3 months for the completion and reporting of the research.

1. Describe any four areas of data that could be useful in the development of the questionnaire. (8mks)
2. If this study were to use secondary data;

1. Identify at least 3 types of data that you would include in the data capture form. (3mks)
2. Describe where each data identified above would be found and explain why each is important. (9mks)

3. Discuss three benefits of conducting the fieldwork separately in each of the countries concerned as is proposed and contrast it with the benefits of conducting all the telephone interviews centrally from the University of Nairobi. (10mks)