Read the following case study and answer the mentioned below questions:

Royal Mission was a well-known hospital for providing health care facilities to public. It provided a wide range of services, covering general OPD (Outpatient department), orthopaedic, dental, cardiology, critical care and all types of lab testing. It opened more than 100 branches all over Australia in early 2000. After few years of success, hospital started recording a constant downfall. The reasons were investigated and following major issues were found in the quality of almost all Royal Mission's product presentation against its competitors:

Royal Mission's competitors had very good marketing strategies in place, especially they made sure each standard format and template suit the purpose and provides information required of each document.

Royal Mission's competitors were using Internet and social media to promote the business.

Royal Mission's competitors were ensuring that the document templates enhance readability and appearance, and meet organisational requirements for style and layout before releasing those to general audience.

Royal Mission's competitors were thoroughly involved in testing templates, obtaining organisational and user feedback, and making amendments as necessary to ensure maximum efficiency and quality of presentation.

The above-mentioned recommendations were forwarded to the management which sadly did not act on these even after 2 years of finding these issues. Finally, Royal Mission completely collapsed in early 2004 and analysts still criticise its management for not acting on the recommendations suggested to them.

10. A. What were the main reasons for Royal Mission's collapse? Mention any four (4) reasons.

10. B. Explain the benefits of having each standard format and templates suit the purpose and information requirements of each document.

10. C. What do you understand by readability and accessibility? How important were these in Royal Mission's scenario?

10. D. Mention any two (2) benefits of testing templates, obtaining organisational and user feedback, and making amendments based upon the case study.