Read the following cases and identify Strength, Weakness, Opportunities and Threats of Mr. Majid's Company. Mr. Majid owned a company, produces soft drink. People of Oman prefer his product as he has long standing tradition in the business. His company's drinks are very healthy and he has good brand image comparing other products in the market. Mr. Majid is having less cost of production comparing to other products in the market as he installed modern automated machines. Mr. Majid took huge loan from three banks for this purpose and he has to pay interest at the rate of 4% to the banks. He fear that the interest may increase to 5% in the near future. Mr. Majid is in talk with a company in UAE to export his product there. If that materialize, he can increase his sales and revenue by 20%. Mr. Majid's employees are highly qualified and experience comparing to other company that make him to produce high quality products. He doesn't have any research department in his company so he always fails to introduce new product Mr. Majid doesn't have a testing lab in his factory hence he has to depend up on other labs to get the quality of products tested. Mr. Majid also knows that there is no one to take care of the company after his retirements because his children's are settled in UK. He notices that his middle level managers are not competent and many of the times they failed to achieve their target. Mr. Majid heard that one of his competitor is going to introduce a new variety of soft drink in the market which may reduce his (Majids) company's sale for next few years. Majid's company doesn't have good distribution channel but he is planning to sign an agreement with ABC cargo to distribute his products and that reduces his cost of distribution by 25%. Case Developed by : Gopalan Puthukulam gopalan.puthukulam@hct.edu.om Lecturer, Higher College of Technology. Read the following cases and identify Strength, Weakness, Opportunities and Threats of Mr. Majid's Company. Mr. Majid owned a company, produces soft drink. People of Oman prefer his product as he has long standing tradition in the business. His company's drinks are very healthy and he has good brand image comparing other products in the market. Mr. Majid is having less cost of production comparing to other products in the market as he installed modern automated machines. Mr. Majid took huge loan from three banks for this purpose and he has to pay interest at the rate of 4% to the banks. He fear that the interest may increase to 5% in the near future. Mr. Majid is in talk with a company in UAE to export his product there. If that materialize, he can increase his sales and revenue by 20%. Mr. Majid's employees are highly qualified and experience comparing to other company that make him to produce high quality products. He doesn't have any research department in his company so he always fails to introduce new product Mr. Majid doesn't have a testing lab in his factory hence he has to depend up on other labs to get the quality of products tested. Mr. Majid also knows that there is no one to take care of the company after his retirements because his children's are settled in UK. He notices that his middle level managers are not competent and many of the times they failed to achieve their target. Mr. Majid heard that one of his competitor is going to introduce a new variety of soft drink in the market which may reduce his (Majids) company's sale for next few years. Majid's company doesn't have good distribution channel but he is planning to sign an agreement with ABC cargo to distribute his products and that reduces his cost of distribution by 25%. Case Developed by : Gopalan Puthukulam gopalan.puthukulam@hct.edu.om Lecturer, Higher College of Technology
