. Read the following document to learn about "morals clauses" in endorsement contracts: o https://www.haldanes.com/upload/20181201/Morals_Clauses_in_Endorsement_Contracts.pdf . Kanye West, a controversial musician, was recently dropped by many well-known brands, including Adidas and Gap. The fashion brand, Balenciaga also dropped him. Read the following article about Balenciaga terminating its relationship with Kanye. o https://www.forbes.com/sites/marisadellatto/2022/10/21/balenciaga-severs-ties-with-kanye-west/?sh=156123206eda Because contractual obligations bind these relationships, many commentators opine that Kanye may have breached a "morals clause", allowing the brands to terminate. Read the following sample clauses in a different Kanye contract. In the first clause, Kanye (the "Artist") and his company (the "Licensor") licensed some of his intellectual property to a company (the "Licensee"). The second clause relates to the right of termination for the Licensee. "Licensee shall not advertise or promote any of the Licensed Products in any publication or communications medium that is reasonably likely to damage the goodwill of the Licensed Products and shall not offer any premiums, bundling or tie-ins with other products without Licensor's prior written consent. Licensor and Artist and their respective reputations and businesses shall not in any way be used in any illegal, vulgar, obscene, immoral, unsavory or offensive manner. Licensee shall obtain, at its sole cost and expense, all third party consents and approvals necessary in connection with advertising and promotional activities. If at any time during the Term, the commercial value of Artist's name and image is substantially impaired by reason of his conviction of a felony or any other crime involving moral turpitude and that such conduct will materially diminish the ability of Licensee to sell the Licensed Products, Licensee shall have the right to terminate this Agreement following which the parties shall have no further obligations hereunder except as provided herein." "In the event Licensor breaches this Agreement, Licensor shall have thirty (30) days after written notice of such breach is transmitted to Licensor, or within such further period as Licensee may allow, to cure such breach (in the event such breach is curable), failing which this Agreement shall, at the option of Licensee, be terminated on notice to Licensor."