Read the following extract and answer the questions.

Coca Cola products can be found practically anywhere in the world, such as on the tables of people in Tanzania, one of the poorest countries, and on the tables of the wealthiest people in the United States, where the company was founded. The success of this worldwide organization can be attributed to more than just its flavorful beverages.

Coca Cola has been linked to American culture for many years. John Pemberton, who invented the formula in his own back yard, founded Coca Cola in 1886 in Atlanta, Georgia. The first serving of Coca Cola was sold at a pharmacy in Georgia on May 8, 1886. This company has since grown into a multi-million dollar industry, in large part due to their mission and goals. One of the major strengths of Coca Cola is their capability to conduct business on an international scale while sustaining a local approach. To date, this company now produces nearly 400 brands, expanding to over 200 countries worldwide. Coca Colas vision involved adapting and evolving to the business conditions of each day.

When it comes to marketing, The objective of Coca-Colas advertisements is to strategically position their product in peoples minds in order to maximize its acceptance. This strategy would in some way or another have a correlation to the changing social values of the period. Trying to keep step with each generation and era has been an important factor in advertising for Coke. (http://www.oppapers.com) The marketing view must penetrate all other views to make a firm successful in the marketplace. Coke uses careful marketing research to discover the trends and desires of target markets, creates products to meet those needs, and then plans ad campaigns to lure in the targeted market segments. QUESTIONS

1. As indicated in the extract, advertising has played a major role in marketing products of Coca Cola company. Discuss different advertising methods that Coca Cola and other companies may use in their marketing strategies. (500 - 600 words) (Paragraph 500-600 words)