Read the following paragraphs and find the words that mean the following: Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. Most companies use advertising agencies to produce their advertising for them. They give the agency a statement of the objectives of the advertising campaign, known as a brief, an overall advertising strategy concerning the message to be communicated to the target customers, and a budget. The agency creates advertisements (often abbreviated to adverts or ads), and develops a media plan specifying which media-newspapers, magazines, the Internet, radio, television, cinema, posters, mail, etc. - will be used and in which proportions. It is always difficult to know how much to spend on advertising. Increased ad spending can increase sales, but many companies just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors (the comparative -parity method). On the other hand, lots of creative and expensive advertising campaigns, including television commercials that lots of people see and remember, and which win prizes awarded by the advertising industry for the best ads, don't lead to increased sales. Vocabulary: Find the words in above paragraphs that mean the following: + Companies that design advertising for clients... - The advertising of a particular product or service during a particular period of time 3. A defined set of customers whose needs a company plans.........? + The amount of money a company plans to spend in developing its advertising and buying media time space... .? Choosing to spend the same amount on advertising as one's competitors.. or