Read the following scenario.

You are a librarian employed in a small regional/rural public library - Riverland Library.

The Library has the following mission statement:

The Riverland Public Library is astrong community partnerthat provides services, programs, and resources to bring the communitytogether, to encourage lifelong learning, and to facilitate creativity. The Library aims to preserve the past, enrichthe present lives of the community, and position itself forthe future.

Your manager is keen to explore the use of social media to promote strong community engagement and to market services and resources but isn't very familiar with the social environment. You have been tasked with putting together a proposal that will take Riverland Library's social media presence into the future.

Your library already has a simple Facebook page however it is not well used, and postings are infrequent and don't attract a lot of attention. The library has no other social media platforms.

The Library has a number of volunteers who help out at different times. Currently rosters and internal communication are managed on an office computer in the Library. This has become ineffective as the volunteers can't access the roster or vital training information from their homes.

Present a Social Media Proposal to management that suggests how social platforms could be used to meet the following goals in the organisation:

a) raise the profile of the library and attract more clients; b) manage internal communication and shared access to internal documents such as training resources and rosters.

As a guide the proposal will need to include the following sections:

1. A table of contents.
2. A brief background that explains to management the overall benefits of social media use in information organisations.
3. An overview of social platforms that are currently being used by similar libraries for external marketing and communication with clients, and a discussion of the contribution they make to the organisation. You will need to provide at least two real examples to support your discussion.
4. An overview of how social media platforms can be used internally in organisations for information and document management, communication, training, and staff development.
5. Suggestions for the revitalisation of the library Facebook page that outlines how and why improvements could be made.
6. A description AND a justification of two new social platforms to be trialled. One platform should focus on reaching out to external clients and one on satisfying internal information management needs. The description should include an analysis of the features of each tool. The justification should outline why you chose each tool and an analysis of how each will help the organisation to meet their goals and support their mission.
7. An outline of any ongoing activities that might be needed to support your initiatives into the future.
8. A brief conclusion.
9. Reference list

The assessment submission will consist of a proposed social media strategy including the elements outlined above. Use the 'Suggested Approach' document provided in the assessment resources section of the Interact 2 site to help you to structure your proposal. An executive summary or abstract is not required.

The proposal will require a discussion and synthesise ideas and issues relating to the content of this subject, as well as analyse and evaluate existing theories and practices relating specifically to your proposed strategy.

There will need to refer to both the literature and appropriate web resources in your strategy and will be expected to include in text references within the body of the strategy, and a reference list at the end. You will need to read outside of the module content and set readings, and will be expected to conduct independent searches for appropriate material to inform your strategy.

All included material should be referenced correctly using APA 7th