Read the GE case in this chapter and on Part 5 case #2 (P413)

(1)Where do ecomagination and healthymagination fit on the core competence - market matrix for GE?

(2)Take either the energy or health care industry and draw the industry value chain. What areas of potential vertical integration should GE consider?

(3) What related diversification would you suggest for GE in reference to its focus for the future?

(4) How do GE's corporate-level strategic initiatives of energy, health care, and globalization reinforce each other? How might they generate conflicts in the company?