Read the given details carefully and answer all questions: English Furniture is Planning strategy for next 5 years and is currently operation in 4 regions North, West, East and south. The current business scenario is described in the following table. Region Comments No. of outlets North 10 35% of national sales here, but economically depressed West Stiff competition East Potential growth area South 14 Planning restrictions on new outlets The company has decided to assign Resources to the extent of $ 80 million with the following objectives: 1. Sustain profitability in short term (PROFIT) 2. Increase market share (MARKET SHARE) 3. Minimize risk (RISK) The company has come up with the following details: Value of strategies with benefits measured on common scale Costs ($m) Benefits Profits (Sm) Market share Risk 12 28 Strategies NORTH REGION (1) Reduce to three outlets (2) Status quo WEST REGION (1) Close down operation (2) Status quo (3) Expand to six outlets EAST REGION (1) Status quo (2) Expand to four outlets (3) Expand to 10 outlets SOUTH REGION (1) Status quo (2) Expand to 16 outlets (3) Add three town center outlets (6) 100 (-3) 0 (4) 100 (-2) 54 (-9) 0 (3) 100 (0) 91 (-30) 0 40 20 25 45 (65) 100 (50) 50 (35) 0 Also the following weightages are given: Within-criterion weights for Market share North: 70 West : 50 East : 100 South: 60 Within-criterion weights for Risk North: 10 West:20 East : 100 South: 30 Across-criteria weights are assigned as follows: Profit: 50 Market Share: 100 Risk: 50 The Production manager is proposing package A as follows: In the North: Reduce to 3 outlets In the West : Maintain the status quo In the East : Expand to 10 outlets In the South: Maintain the status quo The Marketing Manager is proposing a package B as follows: In the North: Maintain the status quo In the West: close down operations In the East : Expand to 4 outlets In the South: Expand to 16 outlets Prepare and execute an extensive analysis and use the appropriate tools for assessm recommend the better package for organizational decisions Q1) Value of strategies with benefits measured on common scale [5 marks) Q2) Correct Calculation of the benefits for the proposed package A (5 marks] Q3) Correct Calculation of the benefits for the proposed package B [5 marks] Q4) Recommend with reasons the best Package including costs and benefits [5 marks] Read the given details carefully and answer all questions: English Furniture is Planning strategy for next 5 years and is currently operation in 4 regions North, West, East and south. The current business scenario is described in the following table. Region Comments No. of outlets North 10 35% of national sales here, but economically depressed West Stiff competition East Potential growth area South 14 Planning restrictions on new outlets The company has decided to assign Resources to the extent of $ 80 million with the following objectives: 1. Sustain profitability in short term (PROFIT) 2. Increase market share (MARKET SHARE) 3. Minimize risk (RISK) The company has come up with the following details: Value of strategies with benefits measured on common scale Costs ($m) Benefits Profits (Sm) Market share Risk 12 28 Strategies NORTH REGION (1) Reduce to three outlets (2) Status quo WEST REGION (1) Close down operation (2) Status quo (3) Expand to six outlets EAST REGION (1) Status quo (2) Expand to four outlets (3) Expand to 10 outlets SOUTH REGION (1) Status quo (2) Expand to 16 outlets (3) Add three town center outlets (6) 100 (-3) 0 (4) 100 (-2) 54 (-9) 0 (3) 100 (0) 91 (-30) 0 40 20 25 45 (65) 100 (50) 50 (35) 0 Also the following weightages are given: Within-criterion weights for Market share North: 70 West : 50 East : 100 South: 60 Within-criterion weights for Risk North: 10 West:20 East : 100 South: 30 Across-criteria weights are assigned as follows: Profit: 50 Market Share: 100 Risk: 50 The Production manager is proposing package A as follows: In the North: Reduce to 3 outlets In the West : Maintain the status quo In the East : Expand to 10 outlets In the South: Maintain the status quo The Marketing Manager is proposing a package B as follows: In the North: Maintain the status quo In the West: close down operations In the East : Expand to 4 outlets In the South: Expand to 16 outlets Prepare and execute an extensive analysis and use the appropriate tools for assessm recommend the better package for organizational decisions Q1) Value of strategies with benefits measured on common scale [5 marks) Q2) Correct Calculation of the benefits for the proposed package A (5 marks] Q3) Correct Calculation of the benefits for the proposed package B [5 marks] Q4) Recommend with reasons the best Package including costs and benefits [5 marks]