Read the Harvard Business Review article below by Professor Michael Porter and answer the following questions (no more than one page):

1. What did Prof. Porter mean by customer switching costs? Give an example of such costs that you may incur if

you transfer to another university now.

2. What did Prof. Porter mean by substitute products? Name a product that may substitute Edgewell's Schick

razors based on his definition.

3. What are two reasons why industry analysis is important to strategy?

Post your answers to the questions and respond to at least one post by your classmates in a substantive way.