Read the Hierarchy of Effects Theory article linked here and in the Week 7 reading section. Reflect on a recent purchase experience you had with a new product or service. Submit an initial post that addresses the following questions:

• Outline each of the six steps in the Hierarchy of Effects process (Awareness, Knowledge, Liking, Preference, Conviction, Purchase) while specifically addressingyour experiences as you went through the process of purchasing the product or service?
• What marketing mediums were effective? What was not effective?
• Add the typical next step... post purchase, were you happy with your purchase? Did you have any need to communicate with the brand after the purchase? Would you purchase the product again?

Please include a citation to at least one specific marketing approach that the brand leveraged in their marketing effort.

Replies are encouraged for this discussion, but not required.