Read the IKEA company case from the textbook Kotler & Armstrong Chapter 19.

The objectives for this case related learning activity are

• Gain a solid understanding of the concepts of standardizing and adapting and the roles each play in global marketing.
• Become familiar with the five global product and communications strategies.
• Acquire experience in making decisions for the four elements of the marketing mix in a global context.
• Know the relationship between global sourcing, distribution, and price.

Choose one of the following discussion questions to make your initial posting:

1. Does IKEA have a truly global strategyor just a series of regional strategies? Explain.
2. Discuss IKEA's global strategy in terms of the five global product and communications strategies.
3. If IKEA can sell a sofa in China for $160, why doesn't it sell the product at that low price in all of its markets?
4. Can competitors easily replicate IKEA's strategy? Why or why not?
5. Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.

Be specific, but limit your initial posting to four hundred words -bearing in mind that this is a discussion activity, not a research paper.