Question
Read the International Olympic Committee Marketing Report Rio 2016 by International Olympic Committee (2017) and answer the following questions: (https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/Summer-Games/Games-Rio-2016-Olympic-Games/Media-Guide-for-Rio-2016/IOC-Marketing-Report-Rio-2016.pdf) Using the marketing report above,
Read the ""International Olympic Committee Marketing Report Rio 2016" by International Olympic Committee (2017) and answer the following questions: (https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/Summer-Games/Games-Rio-2016-Olympic-Games/Media-Guide-for-Rio-2016/IOC-Marketing-Report-Rio-2016.pdf)
- Using the marketing report above, and your textbook Reality Check: Straight Talk about Sponsorship Marketing by Brent Barootes (2014), provide.
- Two examples of activation tactics and explain each. (10 marks) 4. How does the Olympics, and the spectator experience, contribute to an experience economy?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
