Read the Mercadona case, Link: https://www.researchgate.net/publication/334286782_Mercadona_-_A_successful_business_Case

1. Propose a solution for the case that is true to the company's purpose and culture. 2. Use an endomarketing model or your own to Implement a more efficient internal marketing strategy for the company. 3. Choose TWO of the following topics make a short essay on how corporate culture translates across the chain, from suppliers, through employees and onto customers: Juan Roig's "Universal Truths" Service Triangle and the importance of each connection. Mercadona's potential Brand Manifesto Corporate Culture Employee Empowerement Bonuses as a "pump up* Challenges In the category post-pandemic