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Read the mini case and answer all the questions betow. RV Restorations is a medium sized Australian business that purchases, refurbishes and restores older caravans
Read the mini case and answer all the questions betow. RV Restorations is a medium sized Australian business that purchases, refurbishes and restores older caravans into new luxury caravans designed for two people. The caravans are fully restored to a high standard. are roadworthy, and include most modern inclusions, such as TV's and cooking appliances, but maintain their vintage feel. RV restorations sell the restored caravans outright, or will restore customers caravans for them incorporating the design requirements of the customer. Answer a_ll questions below, using your knowledge from the Strategic Marketing unit: You are the Marketing Manager for RV Restorations and they are exploring ways to grow the business. Answer the following questions: a. Do you think RV Restorations has a sustainable competitive advantage? Why or why not? (4 marks) b. Think of two new strategic growth opportunities for RV Restorations and evaluate the viability of each opportunity (8 marks) c. Choose got the strategic growth opportunities above in (b) and state two goals that would form part of the strategic marketing plan (2 marks). d. For the chosen strategic growth opportunity, outline the strategy you would use for price, promotion and place in the introductory phase (6 marks)
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