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Read the news story about the introduction of AirPod Max to the market and the pricing strategy of Apple (you will find it under Course
Read the news story about the introduction of AirPod Max to the market and the pricing strategy of Apple (you will find it under Course content / Supplementary materials / Apple's expensive AirPods Max). What pricing approaches have been used by Apple in this case? Comment on the effectiveness of the company's pricing strategy. Module
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