Read the overview below and complete the activities that follow.

Big Data comes from a wide range of sources. The most valuable sources for marketers are those that capture data on both potential and current customers to yield actionable insights

This activity is important because a knowledge of the different types of data available within Big Data sources can enable marketing managers to identify means of answering questions of both strategic and tactical importance. The ability to gather insights from Big Data begins with knowing what are some of the right data sources for use in answering the question at hand.

The goal of this exercise is to demonstrate your understanding of the key types of Big Data sources available to marketing managers and their potential to aid in the development of actionable insights.

There are six key sources of Big Data for marketers. These include: business systems, social media platforms, internet-connected devices, mobile apps, commercial entities, and governmental entities.

Read the statement for a given marketing manager related to a specific question that he/she is interested in knowing the answer to. Then, drag the related marketing manager to the Big Data source that is the best candidate for enabling him/her to answer the question of interest.