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Read the report at https://instituteforpr.org/wp-content/uploads/IPR_Best_in_Class_White_Paper_Final_04_2013.pdf and watch the following video summarizing this report. video link - https://www.youtube.com/watch?v=ZTTGFVCQYes Which of the two mediums - written pdf

Read the report at https://instituteforpr.org/wp-content/uploads/IPR_Best_in_Class_White_Paper_Final_04_2013.pdf and watch the following video summarizing this report.

video link - https://www.youtube.com/watch?v=ZTTGFVCQYes

Which of the two mediums - written pdf report or summary video - was a more effective communication vehicle for the study? Why so?

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