Read the requirements. maximizing operating income in the short run were the only goal, the order should One reason to reject the offer is that accepting L. L. Kelly's offer generate similar (low) offers from other clubs who now willingly pay the $18 normal price profits on such business might more than offset the from L. L. Kelly. On the other hand, a reason to accept the offer is that this might be a way of gaining L. L. Kelly as customer who will then buy other items that generate an even greater profit