Question
Read the situation and answer the questions. Linda was getting numerous compliments on a handbag she carried to the University. She had purchased the handbag,
Read the situation and answer the questions.
Linda was getting numerous compliments on a handbag she carried to the University. She had purchased the handbag, which carried the University name, at a local store but felt the quality of the bag was poor. She and her sister-in-law, Sue, decided to become partners and produce and sell high-end handbags emblazoned with the college logo.
The pair designed four different types of bagsa large tote bag, a smaller bag, a crescent-shaped handbag, and a "bolder" game-day bagall marked with the University emblem. Early responses to the product line were overwhelming. They've now set their sights on other big name schools.
What distribution options are likely to be used?
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