Read the Tesco mini-case (page 133)

1.Who are competitors?Identify at least 2 companies that are competitors of Tesco.

2.Identify the ongoing set of competitive actions and competitive responses occurring between Tesco and its rivals as they compete against each other for an advantageous market position.

3.Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)