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Read the Walker Smith article and watch the two videos in this week's materials about Coca-Cola's marketing strategies. Then respond to the prompts below: In
Read the Walker Smith article and watch the two videos in this week's materials about Coca-Cola's marketing strategies. Then respond to the prompts below:
- In what way does Coca-Cola use storytelling in its branding and marketing?
- The video narrator says Coca-Cola strives "to associate the brand with a good feeling." How do they achieve this?
- Pick two of Kotler's "human qualities or attributes" listed in this week's introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
https://www.ama.org/marketing-news/the-power-of-narrative/
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