Read the Wall Street Journal article: How One Guy's Blog Became a $1 Billion Marketplace or alternative link: article file

Please post responses to the following Discussion questions. Please number each of your responses.

• What led Randy Nonnenberg to establish Bring a Trailer?
• What factors make Bring a Trailer distinctive from other methods of buying and selling cars?
• Explain what a 'community of interest' is in the context of Bring a Trailer? Why is having a community of interest so important and valuable?
• Do some research to provide an example of a "community of interest" in another area/industry-perhaps an area of interest to you. Describe that "community of interest".
• Describe how the process of buying a car through BAT differs from the usual retail experience?
• Rate this article on a scale of 1 - 10 based on how interesting and helpful you found it. [10 most interesting] Explain your rating.