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Read this article and share your thoughts on why is BCP important for a business to survive through tough times and what wrong can go
Read this article and share your thoughts on why is BCP important for a business to survive through tough times and what wrong can go if a business doesn't have a BCP in place!
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
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