Read this article "'Peloton to Stop Making Bikes Itself " do additional research and respond to these questions:

 

• What does Peloton make? What is their Business Strategy? Why did demand boom during the pandemic? How did Peloton respond to the boom?
• Why has demand for stationary bikes and treadmills tanked? How is Peloton responding and how is the firm overhauling its business model? What are the pros and cons of outsourcing the manufacturing of its exercise equipment?
• Is Peloton's new business model the optimal one? Why or why not? Either way, how would you evaluate the competitive position of Peloton now?
• In what way does Peloton illustrate exactly what firms need to avoid?