Read this case study on THE TRIVAGO WAY- GROWING WITHOUT GROWING UP?

Analyze the case in parts, as shown in the following areas: Situation Analysis - External: Review all seven of the general environmental categories (technological, demographic, economic, political/legal, sociocultural, global, and physical environment trends), looking for opportunities and threats that could impact the organization. Use Porter's Five Forces model to analyze the company's industry. Identify key competitors and analyze their strategies, core competencies, and competitive response.

Situation Analysis - Internal: Review factors within the company that are critical to the strategy of the firm and classify them as strengths or weaknesses.

SWOT Analysis: Compare strengths, weaknesses, opportunities, and threats for the company, and show how they are related. What actions should the company take to maximize the strengths and opportunities, while minimizing the weaknesses and the threats?

Strategy Formulation: Identify at least three or four business-level or corporate strategies that will help the company to develop a competitive advantage in the future. Explain the advantages and disadvantages of each strategy, select the strategy that you feel is most likely to benefit the company.

Strategic Alternative Implementation: Provide a "complete a "nd detailed analysis of the steps that must be taken to put the strategy into practice, including structural, leadership, control, incentive, and other changes.