read this comment and create one response for each comentsYour response must contain depth of thought and not a simple reaction like, "I agree." It is okay to respond to someone who answered a different discussion question than you did. Good luck!

1. Horizontal conflict means that there are firms in the same level of channel that have a conflict with each other. One example of this is Walmart and BestBuy when it comes to the prices of products sold. Since both are firms that sell electronics that are the same, they will have disagreements over the prices that they sell the same electronic for. This occurs, because since the firms are competitors, they are able to convince consumers to purchase from them by offering a cheaper price. This will cause one of them to feel that the other firm is "stealing" sales.