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Read this information and please help me answer the question below. Ford is struggling to keep up with demand for its new Lincoln Navigators. The

Read this information and please help me answer the question below.

  • Ford is struggling to keep up with demand for its new Lincoln Navigators. The luxury SUV was rolled out in November , the car could cost up to $90.000 - $100.000 depending on features. Ford executives admitted in a conference call that Ford is already straining to produce enough vehicles. Navigator sales were up 97.5% in November 2017 even though Ford's overall sales dropped 6.6% and total Lincoln SUV sales fell almost 20%. Analysts say that this new car may steal buyers from Cadillac . Ford's new Lincoln Navigators so popular because of the new updated design, it has more spacious interior, and seats that offer heating, cooling and massaging options.

Question: What can you assume about the price of this vehicle?

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