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• Ford is struggling to keep up with demand for its new Lincoln Navigators. The luxury SUV was rolled out in November , the car could cost up to $90.000 - $100.000 depending on features. Ford executives admitted in a conference call that Ford is already straining to produce enough vehicles. Navigator sales were up 97.5% in November 2017 even though Ford's overall sales dropped 6.6% and total Lincoln SUV sales fell almost 20%. Analysts say that this new car may steal buyers from Cadillac . Ford's new Lincoln Navigators so popular because of the new updated design, it has more spacious interior, and seats that offer heating, cooling and massaging options.

Question: What can you assume about the price of this vehicle?