Read through the case study.

Identify the strengths, weaknesses, opportunities and threats in relation to the Moose Inn.

The Moose Inn is a 40-unit, no-frills operation in the less scenic part of a major Wasaga Beach resort town. The owner, Mrs. Anderson, firmly believes that there is a need for her style of low-cost family accommodation amid the luxury and beauty of the area. Her rooms are large, family-style rooms (there is no television, for example). Although there is plenty of room for future expansion, the grounds are fairly bare with a bit of landscaping, but mostly grass. Mrs. Anderson can serve breakfast to the rooms and provides tea-making facilities. There are now a lot of good restaurants and take-aways in the area. Mrs. Anderson's prices are less than half of what similar motels charge and only a fraction of what the big five-star properties are charging. And, really, she isn't all that far away from the beach, shops and other attractions. The problem is occupancy. She has some regulars who come every holiday period (and have been doing so for the four years she has owned the property). Overall, occupancy is about 50% year round and she knows from the local tourist office that the other properties average around 68% occupancy year round. New developments could mean trouble. This lack of occupancy can be quite frustrating for Mrs. Anderson. Cars pull in, drive around the parking areas, and then drive away. Currently Mrs. Anderson does very little advertising in local district guides and the holiday papers, mainly because she really thinks word-of-mouth is the best form of advertising. She is a member of the local tourist committee, but too busy to go to meetings. However, she does receive the local statistics and knows the average stay in the area is 3.8 nights, and that local families and couples and increasingly overseas visitors are her potential customers. She's not desperate yet, but she's getting worried and disillusioned. She thought she would be overrun with guests, but that hasn't happened.

Answer the following question descriptively:

If you were to offer personal advice to Mrs. Anderson as an International Trade Practitioner

1. How can outsourcing help the Moose Inn?

2. In your view what part of the operations is best to be outsourced?

3. How can the Moose Inn take advantage of the international market (Going Global)?