Read through the following case study, and answer Section B's questions aocordingty. The case study will be based on Study unit 3 5 Mr D Food orders shift 'om phone to app Hannah "out\" lknowkceeZE - Feb 13 v _ Reptymg to [Emrdiood Mun will you illl'l muting dll'lti around midi-nil Pm. School-g? DI L1 U The app set up by Mr D Food fon'neriy lulr Delivery has allowed it to be a location-based business where its clients log in and order from restaurants around them and the company collects and delivers for a at fee. "Up until EH15, 80% of the orders were over the phone,\" said Devin Sinclair, the head of Mr D Food, in an interview with lCity Press this week. Now 95% of Mr D Food orders are received through the app, which has been downloaded more than Elli] lint} times in the past six months. So, market opportunity is immense.\" On the industry's general outlook, Sinclair said: \"Globally, the online food delivery business is booming.\" In South Africa, the industry was booming too, with Mr D Food taking up to one order every second, he said. Sinclair said he expected Mr D Food to double its earnings within the next six months. He said the three advantages held by his business over competitors were variety, coverage and cash provision. Regarding variety, the company boasts the largest network of restaurants that clients can choose from, namely Del E31113, KFC, m Mug 8; Bean, mm mm Wand many more. As far as coverage goes, Mr D Food services more than 1 Still] suburbs in 54 regions, giving it the largest footprint in the food delivery sector. Mr D Food's largest competitor is m which is available in Johannesburg, lElape Town, 1lI'Illest Coast, Centurion, Pretoria and Stellenbosch, and has more than Tut] local restaurants on its platform. Wcharges a delivery fee of R20 an order. Mr D Food employs about 1ill2|I people but has at its iisposal more than 1 {Hill drivers. This enables it to stick to its 15minute delivery target at all times. Mr D Food charges a at fee of R35 for all orders instead of a percentage of the value of the order amount. We operate in a small radius because we do not want the food to travel for more than 15 minutes," Sinclair said. \"That is why our network is so big. How it works, oor the chestr to your door Sinclair said that the business edges its competitors in three important areas, which are variety, coverage and cash provision. The food delivery business has transformed a lot eversinoe Mr Delivery was established way back in 1992 in Cape Town and the new-look business has now been re engineered and overhauled to take full advantage of the vast opportunity that Inst. It's now called Mr D Food