Question
Read through the Must Zee TV case study from Harvard Business Review. Analyze these questions: 1. What are the unique characteristics of India that help
Read through the Must Zee TV case study from Harvard Business Review. Analyze these questions:
1. What are the unique characteristics of India that help and hurt a television company?
2. What are the particular challenges and opportunities facing ZEE TV - and how did ZEE achieve its success in the face of its competition?
3. What part did the Government play in TV development in the past - and how has that changed?
4. Who are the key players, managers leading the company - and what were their programming and distribution strategies?
5. What are your recommendations for this company?
Plz incorporate some quotations from the article, thanks.
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
840062338, 840062346, 9780840062338, 978-0840062345
