Read through the Palm Bay Hotel Case Study again and answer the following questions:

1. How can employees and employers work together to plan and help innovate Palm Bay Hotel for a long-term success? (25 marks)
2. What are the quality issues at Palm Bay Hotel? What should Palm Bay Hotel do to improve their service quality? (25 marks)
3. One of the 'fundamental goals' of relationship marketing is said to be 'maximising the lifetime value of a customer'. How would you advise Palm Bay Hotel to improve its relationship marketing? (25 marks)

case study located at... https://learn2live-s3bucket.s3.eu-west-2.amazonaws.com/df/cd/dfcd3fd1fb7ba9e36ed2d7220f3d3205ac574a7a?response-content-disposition=inline%3B%20filename%3D%22b207_b3_e1i1_palm_bay_hotel.pdf%22&response-content-type=application%2Fpdf&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIA4IEL74JPEDP2AZKT%2F20230401%2Feu-west-2%2Fs3%2Faws4_request&X-Amz-Date=20230401T153641Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21559&X-Amz-Signature=24b4ad394522a05f3841f9374a70beb95ad0a47bd174234a089d3e473d50f30f