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With a global circulation of more than 1 million, Bloomberg Businessweek is one of the most widely read business magazines in the world. Bloomberg's 1700 reporters in 145 service bureaus around the world enable Bloomberg Businessweek to deliver a variety of articles of interest to the global business and economic community. Along with feature articles on current topics, the magazine contains articles on international business, economic analysis, information processing, and science and technology. Information in the feature articles and the regular sections helps readers stay abreast of current developments and assess the impact of those developments on business and economic conditions.

Most issues of Bloomberg Businessweek, formerly BusinessWeek, provide an in-depth report on a topic of current interest. Often, the in-depth reports contain statistical facts and summaries that help the reader understand the business and economic information. Examples of articles and reports include the impact of businesses moving important work to cloud computing, the crisis facing the U.S. Postal Service, and why the debt crisis is even worse than we think. In addition, Bloomberg Businessweek provides a variety of statistics about the state of the economy, including production indexes, stock prices, mutual funds, and interest rates.

Bloomberg Businessweek also uses statistics and statistical information in managing its own business. For example, an annual survey of subscribers helps the company learn about subscriber demographics, reading habits, likely purchases, lifestyles, and so on. Bloomberg Businessweek managers use statistical summaries from the survey to provide better services to subscribers and advertisers. One recent North American subscriber survey indicated that 90% of Bloomberg Businessweek subscribers use a personal computer at home and that 64% of Bloomberg Businessweek subscribers are involved with computer purchases at work. Such statistics alert Bloomberg Businessweek managers to subscriber interest in articles about new developments in computers. The results of the subscriber survey are also made available to potential advertisers. The high percentage of subscribers using personal computers at home and the high percentage of subscribers involved with computer purchases at work would be an incentive for a computer manufacturer to consider advertising in Bloomberg Businessweek

questions

What are some of the applications of statistics in the business world?

How do magazines use descriptive statistics?

How do magazines such as Business Week use statistics to make decisions or inferences about consumers?